Every euro is welcome in the fund. Wealthy individuals are our main target group for fundraising. This can include people who have recently sold their businesses, governments and institutions which participate with their staff to provide donations, often through small monthly deductions from salaries. Of course, anyone who wants to contribute to the well-being of children in this world is invited to support this initiative.
Target groups are approached in the first instance using relationships of the fund directors to ask if they will participate. Probably even more important is the request to spread the message to their relations as well. In this way we hope to contact as many organisations and people as possible.
Depending on the development of the fund other campaigns will be looked at in the future. Clearly we are looking for both incidental and structural funding.
